Product Videos From Your Design: Flux Makes Launch Clips of the Device It Built

Three weeks before the trade show, Elena's team finished the design of their new smart thermostat. The main board was routed, and the enclosure was ready for the first print. Then the marketing lead asked: "What do we show on the booth screen?"

Before, the answer was a render artist, a video tool, and a few days of work. The first real prototype would not be on the desk for weeks, so there was nothing to film. The booth screen would show a screenshot of a layout.

Elena opened the project in Flux and asked the agent for a product video. A few minutes later, the chat had a clip of the thermostat on the wall of a bright office. It was her device, with her enclosure, not a stock picture of a thermostat. By the end of the day, the team also had a vertical clip for social posts and a short clip of the device as it assembles.

Your design is the starting point

Ask for a video of your product, and Flux starts from the board, the device, or the enclosure in your project. It looks at the 3D view, makes a still image of your device in the scene that you ask for, and turns that image into a clip. You get the clip in the chat, in a few minutes. When the design changes, ask again, and the next clip shows the new design.

Example: a launch clip for a thermostat

This thermostat was designed in Flux: the main board, and the enclosure that goes on the wall. We asked for one thing:

Make a short product video of this thermostat for our launch page. Show the finished device on a wall in a modern office.

Flux looked at the 3D view of the thermostat, made a still image of the device in an office scene, and turned it into a 5-second clip with a slow push-in. It worked for about four minutes. This is the clip, as Flux made it:

The clip uses the enclosure from the project, so it shows your product and not a generic device.

Motion that shows the design

By default, Flux makes one short landscape clip. Tell it the motion that you want:

• A turntable that turns the device, so people see it from every side.
• An orbit of the camera around the device in its real place.
• A push-in from the room to the device, like the thermostat clip above.
• A hero reveal for the first frame of a launch page.
• An exploded view that assembles: the board, the enclosure, and the lid come together into the finished device.

And tell it the format that you need:

• A vertical clip for social posts.
• A longer clip, or a clip with sound.
• A few variations of the same scene, so you can pick one.
• A change to a clip, for example a different background or a different camera move. This also works for a clip of up to 30 seconds that you upload.
• A product ad, made from your product images and a short brief.
• A story with several shots, from your storyboard or from a short description.
• A promo with a presenter, from a photo of the person who presents your product.

One design, a video for every team

A product video is useful long before the product ships. Here is how different people on a team use it.

The design lead: a review that everybody understands

Daniel runs the design review for a handheld gas detector. Half of the people in the meeting do not read schematics. He asks Flux for a clip of the board and the battery as they go into the enclosure. The room sees how the device goes together in ten seconds, and the discussion is about the product, not about the drawing.

The product manager: a customer update that shows progress

Priya builds a custom controller for an industrial customer. Every two weeks, she sends an update. This time, she sends a short clip of the controller on a DIN rail in a control cabinet, next to the list of changes. The customer forwards the clip to their own team the same day.

Marketing: launch content on the day the design is done

Sam plans the launch of a smart lock. He asks Flux for a hero reveal for the launch page, a vertical clip for social posts, and three variations of the door scene. Then he writes a short brief, and Flux makes a product ad from the product images. The launch content is ready before the first production units are.

Sales: a demo before the first prototype

Tom sells to distributors. He asks for a 3-shot story: the device in its box, the device on the wall, and a close view of the display. He uses the clip in his next meeting, weeks before he has a unit to show.

The founder: a pitch that shows the product

Lena raises money for a wearable health monitor. Investors see many slides with block diagrams. Her deck has a turntable clip of the device on a wrist. It shows that the product is real and that the team can design it.

Prompts to try

• "Make a short product video of this device for our launch page. Show it on a desk in a modern office."
• "Make a vertical clip for social posts: a slow turntable of the device on a dark background."
• "Show the board and the enclosure as they assemble into the finished device."
• "Make three variations of the wall scene, each with a different time of day."
• "Change the background of this clip to a factory floor."
• "Make a 3-shot story: the device in its box, the device in use outdoors, and a close view of the connector."

Try it

Open a project with a board or an enclosure, and ask Flux for a product video. Say where the device is used, for example on a desk, on a wall, or outdoors, and who the video is for.